Poster
Direct Mailer
Taking the core
thought of reinventing Beni Madhob Sheel’s Panjika and giving it a new identity as a Poila Baishak
gift to customers of 6 Ballygunge Place, a special
activation inside the restaurant took place that gave the campaign a brand new
dimension.
The panjika was
placed on the tables for the guests as a welcome treat on the special day. This generated a lot of hype and WOM; tweets,
posts and sharing of the poster on other
SN sites suddenly gave the 6 BP Panjika a new meaning.
From
a simple poster to an entire activation!
Client-6 Ballygunge Place
Account Manager-Bidita Ghosh
Creative Director-Sugato Guha
Visualizer & Copywriter-Debabrata Kar Biswas
Art Director-Sanjib Mondal
Agency-Inner Circle Advertising India Pvt. Ltd.
Account Manager-Bidita Ghosh
Creative Director-Sugato Guha
Visualizer & Copywriter-Debabrata Kar Biswas
Art Director-Sanjib Mondal
Agency-Inner Circle Advertising India Pvt. Ltd.
